A recent report has indicated that sales of ‘take home’ drinks such as those regularly bought in multipacks from supermarkets have grown impressively over the past year. Considering the recent economic climate and the ensuing surge of price-led promotions by multiple retailers such as Tesco and Asda, there is also good news for brand managers: in a market that has been exceptionally price-sensitive, brands are holding their own. Category managers and brand managers will be particularly interested with some of the changes highlighted by the Britvic Soft Drinks report.
The report has been compiled using data from CGA and Nielsen, two agencies with whom most category managers will be more than familiar, and underlines changes in all forms of soft drink consumption, both ‘on trade’ and take home.
The ‘take home’ category as a whole grew largely as a result of the cola sector which grew 9% to account for £1.5 billion in sales, an increase that was bolstered by an impressive growth in sales by the market leader, Coca Cola, which accounted for just over £1 billion of these sales.
Other key growth was seen in the glucose and stimulant sub-category, ... Read more
Surge in ‘take home’ drinks sales is good news for brand and category managers
Getting Good Blenders for Smoothies
Blenders for smoothies are great kitchen equipment that every homemaker must have. Aside from creating healthy drinks, smoothie blenders can also be used for cooking. For example cheap five fingers shoes , if the dish that you are preparing requires you to create a thick sauce abercrombie , you can always make use of your blender. Not only that, blenders can create nutritious drinks with the use of vegetables, fruits, yogurts, soya milk five fingers shoes , and regular milk. It adds air to your drink, making it light, frothy, and smooth. With blenders, you can make drinks that your whole family will enjoy.
Advantages and pros of using blenders for smoothies over regular juicers
Since most people nowadays are leading fast-paced lives, many rely to smoothies to give them the nutrition that they need. People think that drinking vegetable and fruit smoothies can compensate ... Read more
Food Storage and Emergency Preparedness 101
What is the difference between emergency and disaster?
An emergency is an unexpected and sudden event that must be dealt with urgently. The declaration of an emergency is a governmental action used to authorize reallocation of resources suitable for use in an instance requiring, providing, and giving immediate attention to victims subjected to particular conditions.
Community circumstances dictate declarations and personal or individual catastrophes are disregarded no matter how terrible. There in lies the differences between two very specific terms which are often used interchangeably. Disasters are events; emergencies are the responses to them.
That means that on any given day one or more persons may be involve in a single or a series of chance occurrences that cause serious loss, destruction, hardship, unhappiness, or death. Those negative events may occur in any order, but when whole communities are subjected to an overwhelming of their local resources, we call that a disaster and declare an emergency.
It is strangely coincidental that we also call somebody or something that fails completely ... Read more
